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The ROI of Thought Leadership

  • ITEM SKU
    8525
  • CPE Hours
    6
  • Full Course Price
    $59.50
Exam Questions: 30
Course Level: Basic
Pages: 180 | Content: 156, Supplemental: 24
NASBA Area of Study: Management Services
Not Acceptable for: Enrolled Agents
Version: 8525

This course offers perspectives from thousands of C-level executives on their consumption of thought leadership content and the influence it has on their business decisions and investments. It also delves into their use of generative AI in the production and consumption of thought leadership. In addition, you’ll find a value calculator that can empower you to assess the potential return for your specific organization. PLEASE NOTE: Not accepted for Enrolled Agents. All course material provided. No prerequisites. Course level: Basic.

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Course Information

Table of Contents
  • Thought Leadership Boosts Business Performance and Drives Spending
  • Producing Thought Leadership Delivers Clear ROI
  • Calculating Your Organization’s Specific Thought Leadership ROI
  • Rise Above the Fray: Creating Next-Level Thought Leadership
  • Eight Thought Leadership Archetypes
  • Unlocking Value: What Moves the Needle
  • Balancing Your Thought Leadership Portfolio
  • Mastering the Mechanics of Storytelling
  • Optimizing a Thought Leadership Operating Model
  • Engaging with Targeted Business Leaders
  • Measuring Your Success
  • The Thought Leadership Multiplier Effect
Objectives
  • To recall how thought leadership contributes to innovation
  • To recognize the essential components for producing effective thought leadership
  • To identify the two main components needed to calculate ROI for thought leadership
  • To recognize the five levers of thought leadership
  • To recall the characteristics of the various thought leadership archetypes
  • To recall the purpose of sensitivity analysis
  • To identify the various categories of content produced by organizations
  • To recall the primary function of storytelling in thought leadership
  • To recognize the various teams that comprise a thought leadership organization
  • To identify various engagement approaches used by thought leadership organizations
  • To recall various quality, uniqueness, and reach metrics
  • To recall the characteristics of extender and defender content

PLEASE NOTE: CPE credit measurement is based on NASBA Registry and QAS guidelines of one credit for every 50 minutes. Credit calculation may vary in different states — check with your State Board of Accountancy. Unless otherwise noted in the specific course description, no advanced preparation is required in order to register or complete any PES CPE course. Use of materials or services provided by Professional Education Services, LP ("PES") are governed by the Terms and Conditions stated on PES' website www.mypescpe.com. PES provides these courses with the understanding that it is not providing any accounting, legal, or other professional advice and assumes no liability whatsoever in connection with its use. PES has used diligent efforts to provide quality information and material to its customers, but does not warrant or guarantee the accuracy, timeliness, completeness, or currency of the information contained herein. Ultimately, the responsibility to comply with applicable legal requirements falls solely upon the individual licensee, not PES. PES encourages you to contact your state Board for the latest information and to confirm or clarify any questions or concerns you have regarding your duties or obligations as a licensed professional.